Content Creation

Content is changing by the day. More people now search for podcast episodes than blog posts, and younger generations are basing their purchasing decisions on what influencers say rather than traditional advertisements. The creator economy is shifting, and if you’re not paying attention, you’re falling behind. We’ve

Think about how many people start a YouTube channel and abandon it after a few months. It’s not because they lack talent. It’s because they lack direction. But Modern Millie? She’s cracked the code. With over 555,000 subscribers, she’s built a channel that simplifies the

Fashion can feel overwhelming. Trends move at lightning speed, personal style gets lost in the shuffle, and those so-called “rules” are everywhere. But for Ellie-Jean Royden, fashion is about empowerment. Ellie-Jean, a popular YouTuber in the fashion niche, has become one of the greatest guides for people who want to

It’s no secret that MrBeast – real name Jimmy Donaldson – is a pretty wealthy man. After all, he’s the most successful YouTuber of all time, so it’s safe to say that he’s got more than a couple of dollars to rub together. But did you know that

When it comes to content creators, the nature of the beast is that one day you’re in, the next you’re out. Cultures change. Humors evolve. There’s often a thin line - and an even thinner timespan - between trending and your career ending. That’s just the

If you’ve seen everyone on the internet trying their luck with UGC content and feel like you’re falling behind, we feel you. UGC content really is pretty popular nowadays, so if you want to integrate it into your existing content creation flow, we’re here to help you

Bad news: if you’re one of those who still thinks YouTube is just for cat videos and meme humor, you’re already out of touch. Sorry boomer. While some still think of influencers and content creators as just a lower rung of celebrity, those in the know realize that

As Jaguar found out in 2024, a rebrand doesn’t always go to plan. This tricky art of switching up how you present yourself to your fanbase and the general public makes it even more impressive when celebrities make it look so easy. From Miley Cyrus to Madonna, there are

Some content creators do well by finding a niche and sticking to it, like Lilsimsie becoming The Sim’s community’s reigning creator. Others try a few ways in until one sticks, from trend-hopping to reinventing themselves. And it’s quite common for creators to come and go. Burning bright