Best Practices

Videos are the most potent form of content available today. It tickles our visual, auditory, and emotional chords like no other. For businesses or individuals looking to reap the power of this media form, YouTube is the place for you. As the second largest search engine–just behind Google–YouTube

Ever scroll through YouTube and wonder how creators land those dream sponsorships? The sleek camera gear, the free trips, the paid shoutouts—it’s enough to make anyone think, “How do they do it?” Here's a secret: it’s not just luck or subscriber counts. It’s about building real

TikTok has evolved from a short-form video-sharing app for Gen Z to a powerful driving force behind many socio-cultural trends. Popular challenges, dance trends, and subcultures like #BookTok are products of the social media platform. If something goes viral it probably started on TikTok. As TikTok’s popularity grows, so

Can you guess how many hours an average person spends on social media? It’s 2 hours and 23 minutes. That’s like watching Star Wars: Episode 3, Revenge of the Sith. If you’re launching your own channel, promoting a personal brand, or offering a service, it’s a

Once upon a time, becoming a YouTuber was a pipe dream. Something kids talked about in classrooms. Today, all you need is a good smartphone, a niche interest, and an internet connection, and you’re good to go. Oh, and a good strategy. Read on to discover how to become

Blow out your favorite candle, put your favorite music on, and give yourself some time to sit down with your thoughts and figure it all out—that’s how you start journaling. Of course, you can skip the candle and the music. What really matters is finding a couple of

Being confident on camera is the top skill if you’re serious about connecting with your audience. It’s no secret: nerves can turn even the most seasoned creator into a deer in headlights. So let’s cut to the chase—here’s a guide to shake off those jitters

You’ve worked super hard on your YouTube videos, your editing looks great, and the stuff you share is really cool. It’s all perfect yet your videos seem to be stuck with a low view count. If that’s the case, you’ll need to make some changes to

If you’re a YouTube creator who wants to start exploring YouTube Shorts, this is likely one of the first questions on your mind. YouTube Shorts are able to grab attention quickly and leave a lasting impression in just seconds. Unlike traditional YouTube videos, where creators have more time to