Netflix, the biggest name in streaming, the company that reshaped how people watch TV, is now testing the waters of a format that has quietly taken over YouTube and Spotify: video podcasts.
For content creators, this is massive news. When platforms (especially ones as big as Netflix) expand into a new space, you get a once-in-a-lifetime chance to become an early adopter.
While video podcasts have been around for years, the impact this would have on the industry will be palpable, and could likely cause more platforms (like Amazon Prime) to follow suit. More platforms mean more opportunities for creators who are already building in this space.
Now, let’s talk about why Netflix sees this as the next big thing.
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The Rise of Video Podcasts (And Why Netflix Wants In)
Video podcasts are everywhere. Scroll through YouTube, and you’ll see entire channels built around long-form conversations. Spotify has doubled down on video content, signing creators who once stuck to audio. TikTok and Instagram are flooded with podcast clips, each being short, snappy moments designed to hook viewers in seconds.
But Netflix isn’t jumping in blindly. They’re following a clear trend: audiences want conversations they can watch. With their eyes. The Joe Rogan Experience is a great example of how video podcasts pull millions of views per episode on Spotify. Full Send, Impaulsive, and The Diary of a CEO have also built massive audiences by mixing deep conversations with strong visual elements.
The shift makes sense. People consume podcasts differently than they used to. Audio still works for commutes and workouts, but when someone is on their couch, they expect a screen. For many, a static image isn’t enough anymore. The biggest shows now have full studio setups, multi-camera angles, and the kind of production quality that keeps people watching.
Unsurprisingly, Netflix has spotted the opportunity. Video podcasts are also much cheaper to produce than scripted series, yet they bring in serious engagement. So if the platform integrates them well, they could tap into an entirely new audience and revenue stream.
For creators, this is a moment to pay attention to. Platforms evolve based on demand, and right now, video podcasts are carving out a permanent place in digital content. It's the perfect opportunity to be an early mover in a platform that might potentially grow into the next Spotify for video podcasters.
How Will Netflix Video Podcasts Affect Content Creators?
Netflix testing video podcasts is a shift that could change the way creators think about content. Any time a major platform embraces a new format, the industry adjusts. YouTube did it with Shorts. Spotify did it with video. Now, Netflix might be next.
For creators, this opens up possibilities.
1. More Platforms, More Visibility
Right now, video podcasts mostly live on YouTube. Some make their way to Spotify, but the audience reach isn’t the same. If Netflix fully commits, it could push other streaming services to follow. That means more places to distribute content, more ways to get discovered, and a higher chance of building an audience that isn’t tied to one algorithm.
2. A New Way to Monetize
YouTube’s ad revenue model works, but it’s unpredictable. Sponsorships help, but they take time to secure. If Netflix offers licensing deals or exclusive partnerships, it could give podcasters a steady income stream without relying on traditional ad models. Even if Netflix doesn’t work out a direct revenue split, the fact that they’re looking into video podcasts means other platforms might step up with better monetization options to compete.
3. Higher Production Standards
When YouTube podcasts started taking off, many were simple Zoom calls with low-quality video. That changed fast. The biggest names invested in high-end cameras, multi-angle setups, and pro-level editing. If Netflix makes video podcasts a real category, the bar will rise again. Creators who focus on quality now will be the ones who stand out later.
4. The Power Shift Away from Traditional Media
Netflix is known for big-budget shows, but podcasts work differently. They’re personality-driven. They thrive on authenticity. If the platform builds a podcast ecosystem, they’ll need voices that already have loyal followings. That puts independent creators in a strong position. Unlike scripted TV, where production companies hold the keys, podcasts give creators full control over their content.
Jumping on the Netflix Video Podcast Wagon
Netflix testing video podcasts could potentially be seen as a signal, and creators who move now will be in the best position when new opportunities emerge. Besides, this is great news no matter what. Whether Netflix builds a full-scale podcast platform or not, the demand for video-first content keeps growing. The smartest move is to get ahead of it.
So, how can creators take advantage of this moment?
1. Start a Video Podcast Now
Momentum matters. When YouTube Shorts launched, early adopters saw explosive growth. When Spotify started pushing video, creators who had already built audiences were first in line for deals. The same will happen with video podcasts.
There’s still room to break in. YouTube dominates the space, but there’s no clear leader in long-form video podcasts across multiple platforms. If Netflix follows through, they’ll likely look for established creators rather than unknown newcomers. That means starting now is the best way to get ahead.
Launching doesn’t require a studio or expensive gear. Plenty of top podcasts use a single camera and a well-lit room. The most important thing is consistency. Viewers come back for personalities, conversations, and valuable insights—not just production value. A polished setup helps, but showing up regularly matters more.
2. Build for Multiple Platforms
Video podcasts perform well on YouTube, but clips drive discovery across social media. Short-form content on TikTok, Instagram, and YouTube Shorts turns casual viewers into subscribers. Netflix entering the space will push competition higher, and that means platforms will start fighting for creator attention. Being everywhere increases the odds of landing on a platform that rewards video podcasts directly.
Repurposing content is key. A single hour-long episode can be cut into highlight clips, teasers, and social-friendly moments. Posting across multiple platforms makes it easier to grow an audience before big opportunities open up.
3. Level Up Production Quality
Audiences have changed. Years ago, a podcast with a static image and audio waveform was enough. That doesn’t work anymore. The biggest video podcasts now have high-quality cameras, multiple angles, and tight editing.
That doesn’t mean spending thousands on gear. Small changes make a difference. A good microphone improves audio instantly. A basic lighting setup makes videos look professional. Even upgrading from a webcam to a simple DSLR or mirrorless camera adds a noticeable improvement.
Netflix entering the space raises expectations. If they launch a full platform, their featured content will look polished. The more creators invest in quality now, the better they’ll stand out when video podcasts become a mainstream format.
4. Treat Your Podcast Like a Brand
Netflix isn’t experimenting with video podcasts because they like the format. They see a way to attract more viewers and keep them engaged longer. That’s the mindset creators need.
A video podcast isn’t just about sitting down and talking into a microphone. The most successful creators build an experience around their shows. That includes strong branding, clear messaging, and a format that keeps viewers coming back. The best video podcasts feel like their own media brands, not just casual conversations.
This is the time to think bigger. The creators who treat video podcasts like a long-term investment will be the ones in the best position when the format grows even further.
How to Make a Video Podcast with Podcastle
A great video podcast has to look sharp, sound clear, and keep your audience hooked. But editing can feel like a huge learning curve, especially with complicated software that slows everything down.
Podcastle makes it easy. Instead of wrestling with timelines and confusing menus, you get a simple, AI-powered platform that lets you record, edit, and enhance your video podcast in a few steps.
Here’s how to bring your video podcast to life with Podcastle.
Step 1: Record or Upload Your Footage
Every podcast starts with a strong recording. If you're capturing your episode inside Podcastle, your footage will be waiting for you in the Video Editor as soon as you're done. If you're using another tool, uploading is simple—just drag and drop your file into Podcastle’s workspace. You won’t be stuck waiting for it to process before you start editing. Everything happens smoothly in the background, so you can jump right in.
The Video Editor is where you shape your content. Trim unnecessary sections, adjust volume levels, and fine-tune everything so your podcast flows naturally. The layout is clean and intuitive, so there’s no second-guessing what to do next.
Step 2: Enhance Video and Audio with AI
Perfect lighting and high-end cameras aren’t always an option, but that doesn’t mean your video has to suffer. Podcastle’s AI-powered video enhancement automatically sharpens details, balances brightness, and improves contrast, so your footage looks crisp. If your recording looks too dark or a little washed out, this tool fixes it instantly.
Audio matters just as much. Background noise, inconsistent volume, or muffled voices can make a podcast hard to follow. Podcastle’s noise reduction and auto-leveling features clean up your audio, keeping everything balanced and easy to understand. You don’t need expensive microphones to sound great—these tools make sure your voice comes through clearly.
Step 3: Resize and Optimize for Different Platforms
Your podcast might live on YouTube, but shorter clips can bring in new listeners on other platforms. With Podcastle, you can resize your video for different formats without having to edit everything from scratch. Need a vertical clip for TikTok or Instagram Reels? A square format for social media? Just pick the right aspect ratio, and Podcastle adjusts everything while keeping your content in frame.
You can also reposition elements like text overlays or your webcam feed to fit different formats. This makes it easy to repurpose your content without extra effort.
Step 4: Add Subtitles, Text, or AI Voices
Many people scroll through content with their sound off, so subtitles make a huge difference in keeping them engaged. Podcastle generates captions automatically, saving you from typing them out manually. You can also tweak the text for accuracy and styling, making sure everything looks clean and readable.
Need to emphasize a key point? Add text overlays for section titles, guest names, or important moments in the conversation. If you're building a brand, drop in your logo to make sure every episode looks like it belongs to you.
Missing a voiceover? No problem. Just hop onto our video editor's built-in text-to-speech and generate voiceovers with over 450+ AI voices, each with its own personality and flair.
Step 5: Export and Upload to YouTube
When your video is ready, exporting is simple. Podcastle gives you multiple resolution options, including 4K, so your podcast looks sharp on any screen. Once you’ve downloaded your final file, it’s time to upload it to YouTube, craft a title that pulls people in, and design a thumbnail that stands out.
Why Podcastle?
Most editing tools are designed for filmmakers and professionals, making them unnecessarily complex for podcasters. Podcastle removes the friction and gives creators an easy way to produce high-quality content. You get professional results without needing weeks of training or expensive software.
If you want to create a video podcast that looks polished, sounds great, and doesn’t take forever to edit, Podcastle is built for you. Open the Video Editor and start bringing your ideas to life.
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