Most people still treat LinkedIn hashtags like a checkbox, something you tack onto a post without much thought, hoping it helps with visibility or reach.
And, to be fair, hashtags can help, but only if you actually understand how they work on the platform, what kinds of people follow them, and how the algorithm treats them differently than it would on Instagram, TikTok, or Twitter.
What’s tricky about LinkedIn is that it’s both a professional network and a content feed, which means hashtags aren’t just decorative or trendy: they serve a purpose, helping the platform understand what your post is about, where it belongs, and who should be seeing it in their feed.
But that only works if you’re using the right ones.
We're breaking down everything you need to know about using hashtags on LinkedIn in 2025: how to choose them, how many to use, which ones are actually worth including, and how different industries are using them to reach specific communities.
We’ll also give you over a dozen niche-by-niche lists of optimized hashtags that aren’t overly generic, so you’re not wasting time competing in flooded hashtag feeds with millions of posts.
Table of Contents
– Best LinkedIn Hashtags for Every Niche
– How to Use Hashtags on LinkedIn
– Are LinkedIn Hashtags Really That Important?
– When Hashtags Actually Help
– Tips When Using LinkedIn Hashtags
– Posting on LinkedIn? Focus on the Content
Top LinkedIn Hashtags For Every Niche
Top 10 General LinkedIn Hashtags
- #Innovation – 38M+ followers
- #Management – 35M+ followers
- #DigitalMarketing – 27M+ followers
- #Technology – 26M+ followers
- #Creativity – 24M+ followers
- #Futurism – 23M+ followers
- #Entrepreneurship – 22M+ followers
- #Startups – 20M+ followers
- #Marketing – 20M+ followers
- #SocialMedia – 19M+ followers
1. Marketing and Advertising
- #ContentMarketingTips
- #BrandStrategy
- #MarketingAutomation
- #CreativeAdvertising
- #MarketingTrends
- #CustomerEngagement
- #LeadGeneration
- #AdTech
- #PPCStrategies
- #EmailMarketingTips
2. Artificial Intelligence (AI) Hashtags
- #AIForBusiness
- #GenerativeAI2025
- #AIDrivenContent
- #ResponsibleAI
- #AIWorkflowAutomation
- #AIInEducation
- #AIProductivityTools
- #HumanCentricAI
- #AIInHealthcare
- #SemanticSearchAI
3. Human Resources (HR) and Recruitment
- #TalentAcquisition
- #HRBestPractices
- #HiringTrends
- #WorkplaceCulture
- #EmployeeEngagement
- #RecruitmentStrategies
- #OnboardingExperience
- #HRTech
- #DiversityAndInclusion
- #RemoteHiring
4. Finance and FinTech
- #FinTechInnovation
- #WealthManagement
- #DigitalBanking
- #InvestmentStrategies
- #FinancialLiteracy
- #BlockchainFinance
- #InsurTech
- #RegTech
- #PersonalFinanceTips
- #CryptoInvesting
5. Healthcare and Pharma
- #HealthTech
- #DigitalHealth
- #MedicalInnovation
- #PatientExperience
- #PharmaTrends
- #Telemedicine
- #HealthcareLeadership
- #ClinicalResearch
- #BiotechNews
- #HealthEquity
6. Tech Industry
- #AIApplications
- #MachineLearningTrends
- #DigitalTransformation
- #TechInnovation
- #SmartTech
- #FutureOfWork
- #AutomationSolutions
- #DataScienceInsights
- #CloudComputing
- #CyberSecurityAwareness
7. Real Estate and Construction
- #RealEstateInvesting
- #PropertyManagement
- #CommercialRealEstate
- #HousingMarketTrends
- #SustainableConstruction
- #RealEstateDevelopment
- #UrbanPlanning
- #RealEstateMarketing
- #SmartBuildings
- #ConstructionInnovation
8. E-commerce and Retail
- #EcommerceStrategy
- #RetailInnovation
- #CustomerExperience
- #OmnichannelRetail
- #DigitalCommerce
- #SupplyChainManagement
- #OnlineShoppingTrends
- #RetailMarketing
- #ConsumerBehavior
- #ShopLocalMovement
9. Automotive and EVs
- #ElectricVehicles
- #EVTechnology
- #GreenMobility
- #AutoInnovation
- #SmartMobility
- #SustainableTransport
- #AutomotiveIndustry
- #CleanEnergyCars
- #MobilitySolutions
- #FutureOfTransport
10. Consulting and Leadership
- #BusinessStrategy
- #LeadershipDevelopment
- #ExecutiveCoaching
- #ChangeManagement
- #OrganizationalDevelopment
- #StrategicLeadership
- #TeamBuilding
- #ThoughtLeadership
- #BusinessConsulting
- #ProfessionalGrowth
11. Education and EdTech
- #EdTechTrends
- #DigitalLearning
- #OnlineEducation
- #LearningInnovation
- #StudentEngagement
- #EducationalTechnology
- #RemoteLearning
- #LifelongLearning
- #TeachingTools
- #EdTechStartups
12. Legal and Law Services
- #LegalTech
- #CorporateLaw
- #ComplianceMatters
- #IntellectualProperty
- #ContractLaw
- #LegalInnovation
- #LawPractice
- #LegalServices
- #LitigationSupport
- #RegulatoryCompliance
13. Startups and Entrepreneurship
- #StartupJourney
- #EntrepreneurMindset
- #VentureCapital
- #BusinessGrowth
- #StartupFunding
- #InnovationHub
- #TechStartups
- #EntrepreneurLife
- #StartupCommunity
- #DisruptiveInnovation
14. Freelancers and Creators
- #FreelanceLife
- #CreativeEntrepreneurs
- #ContentCreation
- #DigitalNomad
- #RemoteWorkLifestyle
- #GigEconomy
- #SideHustleTips
- #FreelanceSuccess
- #WorkFromAnywhere
- #CreatorEconomy
15. SaaS
- #SaaSgrowth
- #B2BSaaS
- #ProductLedGrowth
- #CustomerSuccessSaaS
- #ChurnReduction
- #SaaSOnboarding
- #SaaSProductMarketing
- #SubscriptionEconomy
- #SaaSFounders
- #SaaSProductStrategy
16. Sustainability
- #SustainableBusiness
- #GreenInnovation
- #ClimateAction
- #EcoFriendly
- #CircularEconomy
- #GreenLeadership
- #NetZero
- #SustainableFuture
- #EnvironmentalImpact
- #SustainabilityGoals
17. Fitness LinkedIn Hashtags
- #FitnessLeadership
- #FitnessTech
- #HybridFitness
- #WellnessPrograms
- #FitnessChallenges
- #GymMarketing
- #PersonalTrainerTips
- #GroupTraining
- #FitBizGrowth
- #FitnessRetention
18. Mental Health
- #WorkplaceWellbeing
- #MentalHealthAwareness
- #BurnoutRecovery
- #MindfulLeadership
- #EmotionalFitness
- #NeurodiversityAtWork
- #MentalHealthMatters
- #ResilienceInBusiness
- #CorporateWellnessPrograms
- #PsychologicalSafety
19. Science and Research
- #ResearchImpact
- #ScienceCommunication
- #DeepTechInsights
- #AcademicToIndustry
- #STEMLeadership
- #LabToMarket
- #ScienceAndSociety
- #RAndDInnovation
- #TranslationalScience
- #ScientificBreakthroughs
20. Gaming & Esports
- #IndieDevJourney
- #GameDevOps
- #EsportsBiz
- #GamingAnalytics
- #VRGameDev
- #GameMonetization
- #NarrativeDesign
- #MobileGameDev
- #PlayerEngagement
- #CloudGamingTech
21. Media & Entertainment
- #StreamingStrategy
- #DigitalStorytelling
- #MediaTechInnovation
- #InteractiveMedia
- #PodcastingGrowth
- #ScriptToScreen
- #AudienceAnalytics
- #CreatorEconomyTrends
- #BrandEntertainment
- #FilmTech
22. Travel and Hospitality
- #TravelTech
- #HospitalityLeadership
- #ExperientialTravel
- #SustainableTravel
- #BoutiqueHospitality
- #WellnessTravel
- #TravelExperienceDesign
- #GuestDirectBooking
- #TravelAnalytics
- #VeganTravel
23. Nonprofits and Social Impact Sectors
- #SocialImpactStrategy
- #NonprofitLeadership
- #ImpactMeasurement
- #ChangemakersUnite
- #PurposeDrivenWork
- #CSRProgramDesign
- #NonprofitFundraising
- #VolunteerEngagement
- #DevelopmentSector
- #SocialEnterprise
24. Design & UX
- #UXLeadership
- #DesignSystems2025
- #AccessibleDesign
- #ProductDesignOps
- #UXResearchStrategies
- #InteractionDesign
- #MobileUXTrends
- #DesignThinkingAtWork
- #VisualDesignTrends
- #UXWritingMatters
25. Public Sector
- #GovTechInnovation
- #DigitalGovernment
- #CivicInnovation
- #PublicPolicyInsights
- #SmartCityGrowth
- #RegulatoryTech
- #OpenDataInitiatives
- #EgovServices
- #DataForPolicy
- #PublicSectorLeadership
26. SEO (Search Engine Optimization)
- #TechnicalSEO
- #SEOStrategy
- #ContentForSEO
- #SERPTracking
- #SEOAuditTips
- #SearchIntent
- #BacklinkBuilding
- #EcommerceSEO
- #LocalSEOGrowth
- #SEOIn2025
27. Cybersecurity
- #CyberResilience
- #ThreatIntelligence
- #ZeroTrustSecurity
- #SecurityAutomation
- #CloudSecurityStrategy
- #PhishingAwareness
- #SOCOperations
- #CyberRiskManagement
- #RansomwareDefense
- #CISOInsights
28. Food Industry and Grocery
- #FoodIndustryInsights
- #GroceryRetailTrends
- #FoodSupplyChain
- #FoodSustainability
- #RetailGroceryInnovation
- #CPGMarketing
- #FoodPackagingSolutions
- #PlantBasedBusiness
- #ReadyToEatTrends
- #FoodTechStartups
29. B2C (Business-to-Consumer Focused)
- #ConsumerInsights
- #DirectToConsumer
- #RetailTech
- #D2CEcommerce
- #CustomerBehavior2025
- #BrandLoyalty
- #ShopperExperience
- #OmnichannelCX
- #ConsumerTechAdoption
- #RetailAnalytics
30. B2B (Business-to-Business Focused)
- #B2BSales
- #B2BLeadGen
- #AccountBasedMarketing
- #EnterpriseTech
- #B2BMarketingOps
- #ChannelPartnerStrategy
- #CorporateProcurement
- #WholesaleSolutions
- #B2BProductLaunch
- #B2BCustomerSuccess
Bonus: LinkedIn-Related Hashtags
- #LinkedInTips
- #LinkedInGrowth
- #LinkedInStrategy
- #LinkedInMarketing
- #LinkedInContent
- #LinkedInCreator
- #LinkedInEngagement
- #LinkedInNetworking
- #LinkedInForBusiness
- #LinkedInPersonalBranding
How to Use Hashtags on LinkedIn
Hashtags are everywhere on LinkedIn, but most people still use them like it’s 2017. Copy-pasting five random buzzwords at the end of your post won’t get you very far. The real impact of hashtags comes from using them intentionally, like aligning them with your audience, your niche, and how the LinkedIn feed actually works.
Here’s how to make hashtags actually work on LinkedIn:
1. Stay Aligned with Your Content
Hashtags need to reflect what your post is actually about. If you’re writing about B2B sales strategy and you throw in #Leadership just because it’s popular, you’re sending mixed signals to both your audience and the algorithm. LinkedIn scans your content to understand what it’s about, which could be your text, any links, even the comments. If your hashtags don’t match the post, they won’t help. Stick to hashtags that match the conversation you’re trying to spark.
2. Use a Mix of Broad and Niche Tags
The biggest mistake? Using only mega-popular hashtags like #Marketing or #AI. They’re too saturated. Your post will get buried. On the flip side, using only hyper-specific hashtags like #B2BWebinarEngagement might mean no one sees it. The trick is to mix both: one or two broad hashtags to give your post range, and two to three niche hashtags to help it land with the right crowd. That balance is how you build reach and relevance at the same time.
3. Don’t Overload
LinkedIn doesn’t have an official hashtag limit, but once you go past five or six, engagement starts to drop. It looks spammy and cluttered. Stick to 3–5 hashtags that are relevant, targeted, and strategically chosen. Each one should serve a purpose, like reach, niche targeting, or tapping into a conversation that’s already happening.
4. Put Them in the Post, Not the Comments
Unlike other platforms, LinkedIn posts don’t benefit from putting hashtags in the comments. If it’s not in the main body of the post, it’s not helping you get discovered. Keep your hashtags clean, readable, and spaced out for easy scanning, either at the end or woven naturally into the copy.
5. Keep Them Updated
LinkedIn’s trending topics evolve fast. What worked three months ago might feel stale now. If you’re using the same 5 hashtags in every post, you’re missing out on some incredible reach. Check what creators and companies in your niche are using. Explore LinkedIn search. Use tools like Shield, Hashtagify, or even manual research by typing # into the LinkedIn search bar to see what’s active, how many followers a tag has, and how well those posts perform on average.
Are LinkedIn Hashtags Really That Important?
They help, but they’re not magic. Think of hashtags as SEO for your post. They help the LinkedIn algorithm understand what your content is about and who might care about it. They also help your post show up in hashtag feeds, which can drive extra impressions and engagement.
But hashtags won’t carry a weak post. If your post doesn’t spark curiosity, offer value, or encourage conversation, hashtags won’t fix that. LinkedIn favors content that gets dwell time, people reading, reacting, commenting. That starts with writing something people care about. Hashtags are just the icing. The cake still has to be good.
When Hashtags Actually Help
- Tapping into niche conversations: If you’re using a specific tag like #CreatorEconomyTrends, your post can show up in front of exactly the kind of professionals you’re trying to connect with.
- Joining active discussions: Posts using tags like #LinkedInCreator or #B2BSaaSContent often get picked up by people following those niche threads. It’s a smart way to grow within communities that already exist.
- Boosting search visibility: LinkedIn has leaned harder into search lately, especially as more creators post thought leadership content. Hashtags work like keywords. They improve your chances of showing up when someone’s looking for insight on a specific topic.
Tips When Using LinkedIn Hashtags
- Optimal Number: Use 3–5 hashtags per post to maintain clarity and avoid clutter.
- Placement: Place hashtags at the end of your post or integrate them naturally within the text for better readability.
- Combination: Mix broad hashtags (e.g., #DigitalMarketing) with niche-specific ones (e.g., #ContentMarketingTips) to reach both wide and targeted audiences.
- Branded Hashtags: Consider creating a unique branded hashtag for your company or campaign to build community and recognition.
- Analytics: Regularly review your LinkedIn analytics to check the performance of your hashtags and adjust which ones you use (along with your overall strategy) accordingly.
Posting on LinkedIn? Focus on the Content
Hashtags might help your post get seen. But keeping people there? That’s all about how it’s written, formatted, and delivered. With Podcastle’s tools, you can turn great ideas into even better content, whether that’s a post, a video clip, or even a full podcast.
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